From Gravel Bars to Gift Lists

Photo: Flylords

Outdoor Bluetooth speakers might not be the first product you think of when outfitting your fly shop, but they represent one of the fastest-growing gear categories in the outdoor industry today. Brands like Turtlebox have capitalized on this trend, embedding themselves directly into fly fishing culture with marketing that features drift boats, backroad campsites, and scenic gravel bars.

From a retail strategy standpoint, Bluetooth speakers hit the sweet spot: giftable, visually appealing, and resonant with the lifestyle your customers are already living. They make great point-of-sale features, contest prizes, and social content centerpieces. But this isn’t just about sales and margin, it’s also about merchandising identity. Your customers don’t just fish. They camp. They tailgate. They hit dirt roads, gather on the riverside, and hang with friends and family. Offering speakers reinforces your role not just as a tackle source but as a curator of the fly fishing lifestyle.

And the data backs it up. A recent Outside Online outdoor speaker review named outdoor speakers one of the top gear categories of the summer. And growth estimates for waterproof Bluetooth speakers show USD 0.36 billion in 2023, expanding to USD 1.9 billion by 2032, reflecting a compound annual growth rate  of 19.97%

The data reflects a burgeoning appetite for portable, durable, outdoor-ready audio gear. Outdoor-focused speakers are especially compelling for fly-fishing retailers, given the rising interest and projected growth in waterproof models.